Oy, Hoy!

2009-09-21, Comments

Six months ago I grumbled about Chris Hoy’s new role as the face of branflakes, a cereal hardly suitable for cyclists. At the time he was poking fun at the French penchant for croissants.

Despite my quibbles, the advertising campaign continues. This so-bad-it’s-good TV advert ends with the inspired dialogue.

“Oy, Hoy! Race you!”

“On yer bike!”

I’ll bet some more sports people would be ready to sign up for similarly scripted adverts. How about swimmer Joscelin Yeo, boxer David Haye, or maybe even cricketer Rachael Heyhoe-Flint?